Free tool
Break-even ROAS Calculator
Your break-even ROAS is the point where ad revenue exactly covers the ad spend, given your margins. Below it you are losing money; above it you are in profit.
Enter your gross margin to find the ROAS your campaigns have to beat.
Your numbers
Break-even ROAS
2.00x
Break-even ROAS = 1 ÷ Gross margin
Making sense of the result
- Any ROAS above this number means your advertising is making gross profit.
- Remember, this ignores overheads beyond product cost — for true profit, target a ROAS comfortably above the break-even.
Frequently asked questions
Why is break-even ROAS important?
It converts a generic 'good ROAS' benchmark into a number specific to your business. Once you know it, you know exactly when to scale a campaign and when to cut it.
Related reading
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