Free tool
Break-even ROAS Calculator
Your break-even ROAS is the point where ad revenue exactly covers ad spend, given your margins. Below it you lose money; above it you profit.
Enter your gross margin to find the ROAS your campaigns must beat.
Your numbers
Break-even ROAS
2.00x
Break-even ROAS = 1 ÷ Gross margin
Making sense of the result
- Any ROAS above this number means your advertising is profitable on a gross basis.
- Remember this ignores overheads beyond cost of goods — for true profit, target a ROAS comfortably above break-even.
Frequently asked questions
Why is break-even ROAS important?
It turns a generic 'good ROAS' benchmark into a number specific to your business. Knowing it tells you exactly when to scale a campaign and when to cut it.
Related reading
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