Free tool
CPM Calculator
CPM (Cost Per Mille) is the cost of one thousand ad impressions — the standard metric for awareness and reach campaigns.
Enter your total spend and impressions to find out your CPM.
Your numbers
Your CPM
₹25.00
CPM = (Total spend ÷ Impressions) × 1,000
Making sense of the result
- CPM lets you compare how costly it is to reach different audiences and placements.
- Premium, narrowly-targeted audiences will carry a higher CPM than broad ones.
Frequently asked questions
Is a lower CPM always better?
Not necessarily. A low CPM on the wrong audience is money wasted. CPM is about the cost of being seen — judge it along with who you are reaching and whether they convert.
Related reading
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