Free tool
ROAS Calculator
ROAS (Return on Ad Spend) tells you how much revenue each rupee of advertising brings back. It is the number one efficiency metric for any paid campaign.
Enter the revenue a campaign made and what you spent on it — your ROAS will show instantly.
Your numbers
Your ROAS
4.00x
ROAS = Revenue from ads ÷ Ad spend
Making sense of the result
- A 'good' ROAS depends fully on your margins — compare it with your own break-even ROAS, not some generic benchmark.
- As a rough guide, many businesses target 3–4x. High-margin businesses can profit at 2x, while low-margin ones may need 6x or more.
Frequently asked questions
What is a good ROAS?
It depends on your profit margins. Calculate your break-even ROAS (1 ÷ gross margin) and aim comfortably above it. A common target is 4x, but the right number is specific to your own business.
Related reading
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